The plum festival at Nanaore Plum Garden in Tobe Town, Ehime Prefecture; the 36th edition ran from February 21 to March 8, 2026, open every day.
About 16,000 ume trees of some 30 varieties grow in the roughly 7-hectare garden. It is the home of the local speciality "Nanaore koume" (small plums), and during the festival there are sales of plum products and farm produce, mochi-throwing and a plum-stone-spitting contest.
Open 10:00–16:00; admission is 300 yen for adults and free for junior high school students and younger. Enquiries: Nanaore Ume Association (089-962-3064).
Dates are based on the organizers' announcements and may change with the weather or the bloom. Please check the official information before you go.
